Louis Vuitton's Final Fantasy

On his way to St. Barths, NG + LV has unveiled their latest casting coup:

Lightning by tetsuya nomura and visual works of square enix for the new @louisvuitton ad campaign #LVSS16

A photo posted by 🆖 (@nicolasghesquiere) on Dec 26, 2015 at 10:47am PST

Are we seeing a fan (deviant) ort? 

Da who?  

Answers:
No, it izz realz.

The character's name is Lightning, of video game Final Fantasy XIII.

LOUIS VUITTON has collaborated with Square Enix artist and designer Tetsuya Nomura to make the virtual heroine model clothing and accessories from LV's Spring-Summer 2016 collection

The overlap between Final Fantasy XIII fans and people who splash out on Louis Vuitton handbags might be a slim one, but modern marketing is all about exploiting those profitable niches.

- The Verge, Louis Vuitton gains +10 charisma by enlisting Final Fantasy’s Lightning

Lightning for @louisvuitton #lvss16

A photo posted by 🆖 (@nicolasghesquiere) on Dec 28, 2015 at 5:19am PST

He said of his collection presented last October:

I was thinking about this digital frontier, which I wanted to combine in harmony with the world of Louis Vuitton – the craft, the wardrobe. It’s an evocation of cyber, of what comes from digital – these characters or girls that are speaking to their generation.

Check out the latest one featuring Sense8 protanagist Doona Bae:

Striking @doonabae is starring in the new @louisvuitton Series 4 ad campaign SS16 pic by Juergen Teller

A photo posted by 🆖 (@nicolasghesquiere) on Dec 29, 2015 at 5:53am PST

P.S. Have a Happier 2016 everyone!

UPDATED:

LV's Series 4 campaign casting is killing it -- the latest name to pop in the womenswear Spring-Summer 2016 ad is young Hollywood actor Jaden Smith. 

@sarahdonnealia @riannevanrompaey @jean_campbell #jadensmith @christiaingrey in the new @louisvuitton SS16 ad Campaign photographed by Bruce Weber

A photo posted by 🆖 (@nicolasghesquiere) on Jan 3, 2016 at 6:37am PST

It is already 2016 indeed!