Translation: Breaking news: Vogue is proud to announce , in avant- première , the date of louisvuitton parade in Rio de Janeiro . nicolasghesquiere , artistic director of womenswear , will present its next Cruise Collection on 28 May. Read more in www.vogue.globo.com and save the date . Welcome , Nicolas ! #louisvuitton #LVCruise (Photo by Karim Sadli )
For 2015, indeed, it is all about location, location, location. VOGUE's Sarah Mower reflects:
At some of its frontiers, fashion show production has melted into something more like a movie or theater production—a closer and closer parallel now that actresses are fully involved at every turn in the publicity, except for taking actual turns on the runway. This is fashion as spectacle, for spectators rather than shoppers, entertainment on a grand, broadcast scale. There are franchise wars between fashion conglomerates, just like franchise wars between movie brands. Competition between the big houses—the drive to outdo one another, to up the ante and stand out from the next brand—is the drug that has been causing this year’s extravagant spate of fashion “tripping.”In exciting 2016, as Louis Vuitton will brave Brazil, Chanel will be heading to Cuba, and Gucci will go to kooky London. It's the beginning of something.
(Update: Chanel is to kick off the 2016's 'Traveling Resort Showcase' in Havana, Cuba on May 3; whilst Gucci has slated its London showing on June 2 -- Max Mara chose to show in London too -- closely following LV's cruise in Rio.)
No comments:
Post a Comment