Friday, March 27, 2015

Special Treat: Inside Céline HQ

In WSJ. Magazine's extended profile of the Céline's brand-new maison in Paris, Phoebe Philo is not only the fashion brand's creative director but also a guerrilla interior architect.

 Sleek studio lighting system as thoughtful office lamps

How Filipino islander's life is this seagrass wall!
<strong>OPEN PLAN</strong> | A seagrass wall gives privacy to workers in the atelier.

The renovated 17th-century hôtel peculier is to become the true home-base for the LVMH-owned zeitgeist-setting fashion and accessories brand and is to be utilized as a showroom and the Paris branch of the design studio. The main creative powerhouse shall remain in London, where Philo and her family are based.

Here's CEO Marco Gobbetti sounding off about London versus Paris:
“The advantage of having [her] studio in London is that it keeps a bit of distance between Phoebe and Paris. It prevents the brand from becoming too bourgeois. We have this London street inspiration that is very good nourishment for Céline.”
But Celine is not even burgiz, it's for the RITZ.

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